With the ever-evolving Media Studio on Twitter, there have been multiple features provided to help you plan your content and posting frequency and to learn about follower behavior. There are also Video Insights.

Video content

Here’s a look at the latest changes that come as a banner when you open Media Studio:

Video content has become king in the last two years and is growing by leaps and bounds. You can look at the above screengrab that shows how Twitter as well is focusing on providing more convenience and potential to give your videos maximum exposure.

In addition to the above, the older features allow you to schedule tweets directly from Twitter. Also, you can delve into insights related to when your followers are active, your recommended tweet schedule, and engagement coming from your active followers.

With your video tweets and ads comes a customizable description option where you can fill in the character limits, restrict regions (if any), and add your description and call to action links. It’s as simple as that.

In addition to video customization, you also receive a dashboard to study how your videos are performing: View Time and Retention Rate.

If you are running a website/app event, you can also track the conversion rate given your objective and campaign.

Twitter cards

Like ads on Facebook and Instagram, Twitter ads are divided into particular objectives with photo and video cards.

You can create cards using photos and videos for your application or website (any landing page you wish) by filling in the details and uploading your visual or video — and you’re good to go.

Website

Application

Personally, I feel that given the complexity of other platforms when it comes to planning ads and their execution, Twitter has one of the simplest dashboards and can be utilized wisely — though, when it comes to ads, Twitter has been expensive in terms of outputs, and that cannot be ignored.

That’s the only reason I believe ads on other platforms are preferred even when the results are not genuine. I’d recommend making the ad territory a little more transparent and effective so that Twitter can reach its deserved potential when it comes to ad spends and preference for it as a platform for advertising.